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2/11/2023
18 : 14
Weekender: Old Spice reveals first brand mascot as Super Bowl anticipation heats up
Signup | Forward Marketing Dive Weekender Feb. 11, 2023 | A roundup of this week's most read stories Industry Dive TRENDLINE Inside the Latest Data Marketing Strategies In recent years, the data
2/10/2023
16 : 24
Feb. 10 - Marketer outlook remains a mixed bag | Uber Eats debuts post-checkout ads
Uber Eats readies post-checkout ads for Super Bowl LVII launch; Inside State Farm's Super Bowl LVII mobile strategy; Ad blitz: Tracking every marketing play for Super Bowl LVII; Microsoft,
2/9/2023
16 : 24
Feb. 9 - Could Microsoft, Google’s AI race spark a search power shift? | Priceline hides deals in ads around Super Bowl LVII
Priceline hides travel deals in digital ads running around Super Bowl LVII; Snapple turns to AI for next iteration of brand's 'Real Facts' program; Pepsi breaks fourth wall in Super Bowl
2/8/2023
16 : 34
Feb. 8 - Pepsi satirizes Super Bowl celeb endorsements | Omnicom flirts with AI to streamline efficiency
Omnicom eyes AI as means to eliminate mundane agency work; Danny DeVito dreams up big game commercial for Jersey Mike's; Ad blitz: Tracking every marketing play for Super Bowl LVII; Publicis
2/7/2023
16 : 14
Feb. 7 - Wendy’s first to test new shoppable TV tech | Klarna channels Y2K with Paris Hilton
Klarna jumps back to Y2K with help from Paris Hilton; ZipRecruiter partners with Ant-Man to showcase job-seeking tech; Publicis Groupe's data and tech bets pay off with strong growth; Ad blitz:
2/6/2023
16 : 24
Feb. 6 - Old Spice introduces first brand mascot | Honda teams up with Topgolf
Honda, Acura tee up Topgolf deal in swing for millennials, Gen Z; Michelob Ultra, Instacart support Super Bowl push with shoppable TV ads; Campaign Trail: Neutrogena lathers up reality TV parody on
2/4/2023
18 : 14
Weekender: Campaign Trail: Neutrogena lathers up reality TV parody on TikTok
Signup | Forward Marketing Dive Weekender Feb. 4, 2023 | A roundup of this week's most read stories Industry Dive TRENDLINE The Latest Marketing Trends in CPGs With poor online experiences
2/3/2023
16 : 14
Feb. 3 - Google extols AI amid revenue woes | Neutrogena parodies reality TV on TikTok
Campaign Trail: Neutrogena lathers up reality TV parody on TikTok; Intuit, NFL team up for concert on Roblox with Saweetie; Mobile's influence on digital commerce soars, study finds; Ad blitz:
2/2/2023
16 : 15
Feb. 2 - Meta revenue declines for third straight quarter | GM, Netflix strike EV partnership
General Motors, Netflix team for strategic alliance around EVs; Propel Fitness Water's new look emphasizes Gatorade connection; ChatGPT might change advertising — but it won't revolutionize it;
2/1/2023
16 : 24
Feb. 1 - Can ChatGPT revolutionize advertising? | Starry becomes official soft drink of NBA, WNBA
PepsiCo's new Starry brand named official soft drink of NBA, WNBA; Disney sells out ad time for NHL All-Star events; Ad blitz: Tracking every marketing play for Super Bowl LVII; Agencies,
1/31/2023
16 : 54
Jan. 31 - Marketing industry draws battle lines over data privacy, retail media
Many brands are 'reluctant buyers' of ads on retail media networks; Smirnoff to unveil inaugural cocktail coordinator during Super Bowl LVII; Ad blitz: Tracking every marketing play for Super
1/30/2023
16 : 34
Jan. 30 - Molson Coors, DraftKings raise Super Bowl ad stakes | A TV ad measurement reckoning?
Has TV ad measurement's day of reckoning finally arrived?; Busch Light enlists Sarah McLachlan for Super Bowl LVII; Ad blitz: Tracking every marketing play for Super Bowl LVII; Snap makes latest
1/28/2023
18 : 14
Weekender: M&M’s spokescandies take ‘indefinite pause’ amid polarizing rebrand
Signup | Forward Marketing Dive Weekender Jan. 28, 2023 | A roundup of this week's most read stories Qualtrics BROUGHT TO YOU BY — Qualtrics How to build digital experiences that win customer
1/27/2023
16 : 25
Jan. 27 - Heinz clears up Roman numeral confusion | YSL brings Web3 to online shopping
Yves Saint Laurent Beauty ties Web3 to online shopping experience; What TikTok's shifting US presence means for social media; Ad blitz: Tracking every marketing play for Super Bowl LVII View online
1/26/2023
16 : 34
Jan. 26 - Inside Disney’s latest ad moves | Blockchain, metaverse curiosity endures for CMOs
Blockchain, metaverse continue to command CMO interest despite snags; M&M's spokescandies take 'indefinite pause' amid polarizing rebrand; KFC Canada unveils winterized outdoor
1/25/2023
16 : 14
Jan. 25 - DOJ sues Google over alleged ad monopoly | A&W riffs on M&M’s uproar
A&W addresses mascot's 'polarizing' lack of pants in riff on M&M's uproar; Dogfish Head's budget big game ad showcases electric football; Horizon's sports arm bets on
1/24/2023
16 : 14
Jan. 24 - Martha Stewart journeys through Oreoverse | Is data clean room craze for everyone?
Data clean room craze raises new questions about access, interoperability; M&M's spokescandies take 'indefinite pause' amid polarizing rebrand; Netflix helps Bumble matches find common
1/23/2023
16 : 34
Jan. 23 - M&M’s sidelines spokecandies amid polarizing rebrand | Ad spend forecast to grow as digital shifts
Ad spending forecast to grow 6% in 2023 as digital priorities shift; Gatorade marks Fast Twitch rollout with big game giveaway; Campaign Trail: Kraft Mac & Cheese animates the transformative power
1/21/2023
18 : 14
Weekender: Campaign Trail: Kraft Mac & Cheese animates the transformative power of noodles
Signup | Forward Marketing Dive Weekender Jan. 21, 2023 | A roundup of this week's most read stories Marketing Dive's studioID BROUGHT TO YOU BY — Marketing Dive's studioID Successfully
1/20/2023
16 : 24
Jan. 20 - Netflix gives peek at early ad progress | Kraft Mac & Cheese embraces noodle power
Campaign Trail: Kraft Mac & Cheese animates the transformative power of noodles; NBA, StellarAlgo team up to streamline fan data across channels; Ad blitz: Tracking every marketing play for Super